Your marketing specialist
marketing that means business.
HW Marketing Studio is a marketing consultancy for businesses ready to stand out by being different, not just better.
Founded by Heather Williams in Kent, working with small businesses, service and product brands, and founders who want to grow with purpose behind everything they do. Not one-size-fits-all. Not generic. Not more posts for the sake of more posts.
Every piece of content has a job to do. Every strategy is built around your voice, your values, and where the business is actually trying to go.
let me introduce myself
I’m Heather
I built HW Marketing Studio to be the marketing consultancy I’d have wanted when I was in-house. Someone who says the honest thing. Someone who thinks before they post. Someone who cares as much about the direction of a business as the tactics that come out of the direction.
Think of me as your outsourced marketing lead. I bring the strategy, the structure and the honest thinking, so you can get on with running your business.
The work usually falls into three areas:
Strategy built around where the business is actually going.
Content written and delivered around your voice, your goals and the people you actually want to attract.
Growth measured on enquiries and conversations, not follower counts.
If any of that lands, let’s talk
My Services
Outsourced Marketing Manager
Think of me as an extension of your team. I embed properly, refine the strategy, and take on every moving piece of your marketing, from content and campaigns to reporting and the harder decisions in between.
You can hand it all over, or bring me in for the strategic direction and let your team handle delivery. Either way, the thinking is joined up and the marketing has somewhere real to go.
For businesses that want their marketing off their plate and in expert hands.
Social Media Management
Fully managed social media that sounds like you, not a template. Planned, written and scheduled each week across the platforms that actually matter for your business.
Not more posts, better ones.
Strategy & Content Planning
Before anything goes live, we get the thinking right.
Together we work out where the business is actually trying to go, who you’re really talking to, and what you need your marketing to do to get you there. Then we build a plan that fits, so every post has a job and nothing goes out just to fill a slot.
The bit most consultancies skip, the bit that makes everything else work.
Reels & Phone Video Content
People buy from people, not logos.
I’ll work with you to capture short-form, off-the-cuff video content that shows the human side of your brand.
Personal Branding Support
Social media works best when you are part of it. I’ll help you build your personal brand, whether that’s showing up on LinkedIn, sharing your story online, or finding your confidence on camera.
Accountability & Support
Because showing up online consistently is tough. you’ll have me as your marketing accountability partner, helping you stay on track, brainstorm new ideas, and keep your content moving forward.
Attract your ideal client
Let me help you show up authentically to organically grow your business by attracting clients you actually want to work with.
5000+
Posts created for clients
Find your voice
Social media isn’t just about showing up, it’s about standing out. I help you uncover and define your unique brand voice so that every post, caption, and video sounds like you (on a really good day).
Whether you’re bold and punchy or calm and considered, I’ll shape your tone, messaging, and visuals to connect with the right audience, consistently and confidently. Because blending in is boring, and beige content doesn’t convert.
Linkedin Marketing
Social media that actually drives business. From strategy to storytelling, we manage your LinkedIn presence so your brand connects, converts, and stands out for all the right reasons.
Meta Marketing
Stop scrolling past your own potential. I handle your Meta pages, ads, and content so your brand stays active, engaging, and always one step ahead of the algorithm.
If there’s one thing I know, it’s how to show up online and in real life.
ROOKIE CEO
I created The Rookie CEO to be a space full of honesty, energy and encouragement for founders figuring things out as they go.
The Rookie CEO is a business collective built for the ambitious, the curious, and the genuinely fed up with surface-level networking. Whether you’re just starting out or scaling up, we provide the tools, insight and support you need to grow a business that actually works for you.
