Your marketing specialist
Helping businesses show up & stand out
HW Media Management provides tailored social media strategy and management for small businesses, service and product based brands, and founders who want to grow their presence online with purpose. I don’t believe in one-size-fits-all content. Instead, I create social media that’s aligned with your brand voice, values, and goals. Ensuring that every post serves a purpose and helps build meaningful connections with your audience.
let me introduce myself
I’m Heather
I help small businesses and founders build a social media presence that actually drives results. No gimmicks, no guesswork, just clear strategy, engaging content, and consistent growth that gets your business seen by the right people.
Think of me as your outsourced marketing manager, bringing structure, ideas, and momentum to your marketing so you can focus on running your business.
With years of experience in digital marketing, I specialise in:
✔️ Social Media Strategy – Tailored plans built around your goals
✔️ Content Creation – Posts that connect, engage, and convert
✔️ Audience Growth & Engagement – Turning followers into loyal customers
If you’re ready to stop guessing and start growing, let’s chat.
let me introduce myself
I’m Heather
I help small businesses and founders build a social media presence that actually drives results. No gimmicks, no guesswork, just clear strategy, engaging content, and consistent growth that gets your business seen by the right people.
Think of me as your outsourced marketing manager, bringing structure, ideas, and momentum to your marketing so you can focus on running your business.
With years of experience in digital marketing, I specialise in:
✔️ Social Media Strategy – Tailored plans built around your goals
✔️ Content Creation – Posts that connect, engage, and convert
✔️ Audience Growth & Engagement – Turning followers into loyal customers
If you’re ready to stop guessing and start growing, let’s chat.
My Services
Outsourced Marketing Manager
I’ll integrate with your team, refine your strategy, and handle every moving piece of your marketing from content creation to digital campaigns. Whether you want full support or strategic guidance. You can offload it all, knowing your marketing is in expert hands.
Social Media Management
Done-for-you social media that feels authentic and consistent.
I’ll plan, create and schedule your weekly content across key platforms, keeping your brand voice clear and your messaging on point.
Strategy & Content Planning
Before anything goes live, I’ll get your strategy sorted. I’ll help you define your goals, your ideal audience and what you actually want social media to do for your business, then we’ll build a content plan that fits.
Reels & Phone Video Content
People buy from people, not logos.
I’ll work with you to capture short-form, off-the-cuff video content that shows the human side of your brand.
Personal Branding Support
Social media works best when you are part of it. I’ll help you build your personal brand, whether that’s showing up on LinkedIn, sharing your story online, or finding your confidence on camera.
Accountability & Support
Because showing up online consistently is tough. you’ll have me as your marketing accountability partner, helping you stay on track, brainstorm new ideas, and keep your content moving forward.
Attract your ideal client
Let me help you show up authentically to organically grow your business by attracting clients you actually want to work with.
5000+
Posts created for clients
Find your voice
Social media isn’t just about showing up, it’s about standing out. I help you uncover and define your unique brand voice so that every post, caption, and video sounds like you (on a really good day).
Whether you’re bold and punchy or calm and considered, I’ll shape your tone, messaging, and visuals to connect with the right audience, consistently and confidently. Because blending in is boring, and beige content doesn’t convert.
Linkedin Marketing
Social media that actually drives business. From strategy to storytelling, we manage your LinkedIn presence so your brand connects, converts, and stands out for all the right reasons.
Meta Marketing
Stop scrolling past your own potential. I handle your Meta pages, ads, and content so your brand stays active, engaging, and always one step ahead of the algorithm.
If there’s one thing I know, it’s how to show up online and in real life.
ROOKIE CEO
I created The Rookie CEO to be a space full of honesty, energy and encouragement for founders figuring things out as they go.
The Rookie CEO is a business collective built for the ambitious, the curious, and the genuinely fed up with surface-level networking. Whether you’re just starting out or scaling up, we provide the tools, insight and support you need to grow a business that actually works for you.
